Sentiment gauge In development

Real-time movement on the frames that actually shift votes.

Most sentiment dashboards track favorability. Ours tracks movement: week-over-week deltas in how persuadable voter segments weigh the frames that predict vote switching. The live tool ships later in 2026. What is below is a working preview against historical data.

Preview

Competitive-district composite

Avg. delta across superseat districts, 28-day window

Economic frameCost-of-living salience
+14.0
Enforcement frameDHS / ICE trajectory
-22.0
Cultural-authenticity frameGen Z male cohort
-9.0
Institutional-trust frameLocal over national
+6.0
Intra-coalition frameRight-fracture index
+19.0
-300 · baseline+30
SourceRS psychographic panel · n=11,420 WindowRolling 28d Last sync.
What it does

Movement, not mood.

The gauge reads deltas, not snapshots. Each frame is scored on a bounded elasticity index (-30 to +30) that measures the week-over-week shift in how persuadable segments weigh that frame when making a vote decision. A moving baseline isolates noise from signal.

01

Frame-weighted inputs

Five live frames, each calibrated against historical outcomes: economic, enforcement, cultural-authenticity, institutional-trust, and intra-coalition dynamics. Frames are added and retired as salience shifts.

02

Psychographic segmentation

Movement is measured inside the three persuadable-voter segments we track. Aggregate sentiment smooths out the signal campaigns need. Segment-level scoring restores it.

03

District-level overlays

National composites are the default. The production build lets you overlay any district in the superseat universe, see where its frame-weighting diverges from the national average, and see where campaign spend pays for the gap.

04

Historical reverse-testing

Every frame has been back-tested against prior cycles. The DHS backlash, the online-right fracture, and the Gen Z male attrition all register in the historical trace. If a frame cannot explain what already happened, it is not in the gauge.

Shipping 2026

Want the gauge on your district before it goes live?

Clients running active 2026 campaigns receive a custom composite of their district's frame trajectory as part of the district audit. No wait for the public tool, no watered-down national averages.