Access our Gen Z Voter Playbook, interactive visualization tools, and district-level analysis frameworks to inform your 2026 strategy.
Comprehensive analysis of Gen Z voting behavior, issue salience rankings, and psychographic segments that traditional polling misses. Built from voter file analysis and behavioral data across six key states.
Five-page overview of key findings from the full playbook. Covers the three psychographic segments, top issue salience factors, and the framework for district-level application.
Download the Preview →Explore district-level data and real-time voter sentiment tracking.
Interactive visualization of the 15 superseat districts for 2026. Explore district-level data, base scores, and competitive dynamics.
Explore the Map →Real-time tracking of voter sentiment on key issues driving the 2026 midterms. Updated weekly.
The superseat framework identifies districts with the highest persuasion potential through four key factors: competitiveness, demographic volatility, issue salience alignment, and available voter contact channels. This approach moves beyond traditional targeting by recognizing that influence is concentrated in a narrow set of districts where small shifts in persuasion can swing outcomes.
Read the Full Framework →Our team can conduct district-level voter analysis tailored to your campaign's strategic priorities.
Start a Conversation