Resources and tools

Frameworks and tools for campaign professionals.

The 2026 Gen Z Voter Playbook, a free executive preview, the interactive superseat map, and the sentiment gauge. Built from our own research, shared with the campaigns who use it.

Research product

The 2026 Gen Z Voter Playbook.

Analysis of Gen Z voting behavior, issue salience rankings, and the three psychographic segments traditional polling misses. Built from voter file analysis and behavioral data across six key states.

What's inside

  • Psychographic segment profiles for Gen Z voters
  • Issue salience rankings by district type
  • Social media engagement patterns and messaging frameworks
  • Case studies from competitive 2024 races
  • District-level application guide
Download the preview Request the full playbook
Contact us for pricing and full-access terms.
Preview

Executive summary, free

Five-page overview of the key findings. Covers the three psychographic segments, top issue salience factors, and the framework for district-level application.

Open the preview PDF
Interactive tools

District data and voter sentiment.

Two visualization tools built on our framework. Public, no login required.

Superseat map

Interactive visualization of the superseat districts for 2026. Base scores, margin, media market, and the Moneyball logic behind each pick.

Explore the map
Preview

Sentiment gauge

Voter sentiment tracking on the issues driving 2026. Wallet, war, and coalition health, updated weekly once live.

Open the gauge

Want a custom analysis for your district?

District-level voter analysis tailored to your campaign's strategic priorities. 72-hour turnaround for district reports, ongoing for advisory.

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