Resources and tools

Frameworks and tools for campaign professionals.

The 2026 Gen Z Voter Playbook, a free executive preview, the interactive superseat map, and the sentiment gauge. Built from our own research, shared with the campaigns who use it.

Research product

The 2026 Gen Z Voter Playbook.

Analysis of Gen Z voting behavior, issue salience rankings, and the three psychographic segments traditional polling misses. Built from voter file analysis and behavioral data across six key states.

What's inside

  • Psychographic segment profiles for Gen Z voters
  • Issue salience rankings by district type
  • Social media engagement patterns and messaging frameworks
  • Case studies from competitive 2024 races
  • District-level application guide
Download the preview Request the full playbook
Contact us for pricing and full-access terms.
Preview

Executive summary, free

Five-page overview of the key findings. Covers the three psychographic segments, top issue salience factors, and the framework for district-level application.

Open the preview PDF
Interactive tools

District data and voter sentiment.

Two visualization tools built on our framework. Public, no login required.

Want a custom analysis for your district?

District-level voter analysis tailored to your campaign's strategic priorities. 72-hour turnaround for district reports, ongoing for advisory.

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